British cinema Essay Example | Topics and Well Written Essays - 3000 words

English film - Essay Example The general public is continually wrestling with a ton difficulties, for example, destitution, poor administration, fiascos and such difficulties directs the setting inside which the movies are made with the point that they will of improving the general public (Ashby and Andrew, 2000). At whatever point the crowd watches the movies on different topics there cognizant is pricked, and they get engaged through such movies to battle for a superior society. The impact of film to the general public can't be neglected. This asks the requirement for the executives and every single other partner in the film business to up their game and guarantee that their substance depends on the real factors that exist in the general public with the end goal of making the general public a superior spot to live in and exist. Outline of the movies Loach coordinated, and Sally Hibbin delivered the 1990 film Riff Raff. The principle stars in the film are Robert Carlyle and Rick Tomlinson. The film was such a h it and won the pined for European Film Award in the year 1991. The character Stevie (Robert Carlyle) is making some unpleasant memories in London and chooses to make sure about work at a site as a developer. Stevie before long starts (Brunsdon, 2007) to make companion s at the structure site; he meets Shem, Mo, and Larry, who offer him an unfilled stopgap level. Stevie later chances upon Susan (Emmer McCourt) a forthcoming on-screen character and performer. Stevie starts to help Susan to get some help from his coworkers at the site. With time, Stevie and Susan move in together, and they seem, by all accounts, to be cheerful in any event for quite a while. Larry has all the earmarks of being a brave study of the Conservative Party and Margret Thatcher, who is the Prime pastor at that point. Larry is by all accounts all alone; the remainder of the team are not keen on examining any political issues. To them, legislative issues don't support their circumstance. At the working environme nt, the group is working under abominable conditions (Blandford, 2007). Laborers wellbeing isn't the need of the administration; individuals need to bear longer working hours on a small compensation. Also, there is no professional stability; the laborers are excused on unjustifiable grounds. Meanwhile, Susan's relationship with Stevie hit an impasse and the two-go separate ways. The laborers can no longer take the brutal condition at the work environment, particularly after the abrupt passing of their associate who tumbles off from the housetop. Stevie drives his associates to setting up the structure of fire. In Raining Stones (1993), Ken Loach places into point of view an account of a gave man who regardless of originating from a modest foundation is exceptionally glad. He is Bob; he is resolved despite seemingly insurmountable opposition to locate his daughter a costly dress as a present for her First Communion. This, in any case, pushes him into difficulty; he turns to edgy meas ures in an offer to collect the cash to make sure about for her little girl the dress. His urgent quest for cash puts throws him on the terrible light and bargains his picture in the general public (Bazin, 2005). This film is prejudging by the way that it won the Jury Prize in its lady year in 19993 at the â€Å"Cannes Film Festival. Socio-verifiable and institutional Background of the movies The movies don't focus on the visual style so a lot but instead on the difficulties that the general public is wrestling with. Such social issues incorporate lodging issues, destitution, awful administration, and catastrophes. During the 1960s and 1970s Britain was not a democratized society as it is today. So the majority of the movies delivered around that time focused to sharpen the general public against such chances.

Nursing Does Not Qualify as a Profession Essay -- Careers Nursing Nurs

Deciding whether Nursing Qualifies as a Profession Conceptual Nursing will be contrasted with regular attributes of a calling to decide whether nursing qualifies as a calling. Does Nursing Qualify as a Profession? â€Å"There are six attributes usually used to asses whether a vocation is viewed as a calling: instruction of the professional, having a code of morals, accepting pay similar with the work, being sorted out to advance a required help, having self-sufficiency by and by, and being perceived by the legislature with licensure†(Pinkerton, 2001,p.130). â€Å"Florence Nightingale initially started proficient training for medical caretakers in 1860(Wikipedia, 2015). At present there are a few degrees of training for medical caretakers, running from recognition to doctoral degrees. Attendants are legitimately responsible to rehearse inside the medical caretaker practice acts set out by council. These laws are gotten from an official code of morals that was first distributed by The American Nurses Association in 1971. Pay equivalent with work misses the mark when contrasted and autoworkers, who get practically identical, if not higher wages and preferred advantages over attendants do. Nursing has a few associations. â€Å"The National League for Nursing (NLN) is fundamentally liable for directing the nature of the instructive projects that get ready medical attendants for the act of nursing†(Catalano, 2000,p.10). Additionally, the American Nurses Association (ANA) which â€Å"is increasingly worried about the nature of nursing pra... Nursing Does Not Qualify as a Profession Essay - Careers Nursing Nurs Deciding whether Nursing Qualifies as a Profession Unique Nursing will be contrasted with regular attributes of a calling to decide whether nursing qualifies as a calling. Does Nursing Qualify as a Profession? â€Å"There are six qualities regularly used to asses whether an occupation is viewed as a calling: instruction of the professional, having a code of morals, accepting remuneration comparable with the work, being sorted out to advance a required help, having self-rule practically speaking, and being perceived by the administration with licensure†(Pinkerton, 2001,p.130). â€Å"Florence Nightingale initially started proficient instruction for attendants in 1860(Wikipedia, 2015). Presently there are a few degrees of instruction for medical attendants, running from confirmation to doctoral degrees. Medical attendants are legitimately responsible to rehearse inside the attendant practice acts set out by assembly. These laws are gotten from an official code of morals that was first distributed by The American Nurses Association in 1971. Pay similar with work misses the mark when contrasted and autoworkers, who get tantamount, if not higher wages and preferable advantages over medical attendants do. Nursing has a few associations. â€Å"The National League for Nursing (NLN) is principally liable for directing the nature of the instructive projects that get ready attendants for the act of nursing†(Catalano, 2000,p.10). Likewise, the American Nurses Association (ANA) which â€Å"is progressively worried about the nature of nursing pra...

Mark and Spencer Strategy Essay Example | Topics and Well Written Essays - 2250 words

Imprint and Spencer Strategy - Essay Example As indicated by the paper discoveries so as to get further understandings of the outer elements influencing the company’s activities including patterns and ecological issues. The PESTLE examination is utilized to break down the business showcase and build up the potential outside issues influencing the business in the political, monetary, social, mechanical, lawful and ecological circles.From this exposition it is clear the political set up in the business condition influences the consumers’ purchasing power and the guidelines overseeing the element. It is in this manner significant for Marks Spencer to consider certain policy driven issues before presenting a give business methodology. The organization is situated in the UK whose world of politics is moderately steady. Notwithstanding, the assessment and work frameworks in the nation have been viewed as the most appealing in the created world. The UK economy is positioned just like the fourth biggest on the planet an d it is seen to be an open economy. It is additionally portrayed by all around oversaw monetary and money related approaches with full budgetary government backing and low swelling rates. The organization ought to consider any present moment and long haul issues influencing its tasks before actualizing any methodology. The socio-social components influencing substances contrast across nations. Being a universal organization, Marks and Spencer has spread its activities over the globe. The administration needs to address this issue by taking a gander at a portion of the components influencing the consumers’ perspectives, tastes and inclinations in neighborhood and remote markets.â ... Notwithstanding, the duty and work frameworks in the nation have been viewed as the most appealing in the created world.  Economic Factors The UK economy is positioned just like the fourth biggest on the planet and it is seen to be an open economy. It is additionally described by very much oversaw monetary and money related arrangements with full budgetary government backing and low expansion rates. The organization ought to consider any present moment and long haul issues influencing its tasks before actualizing any system (Left, 2001). The organization is encouraged to put more in the garments business as the youngsters are bound to spend their discretionary cashflow on apparel. Social Factors The socio-social components influencing substances contrast across nations. Being a worldwide organization, Marks and Spencer has spread its tasks over the globe (Rayner, 2008). The administration needs to address this issue by taking a gander at a portion of the components influencing the consumers’ perspectives, tastes and inclinations in nearby and remote markets. Thinking about these angles guarantees that they address the issues of the association. Mechanical Factors Technology is a significant factor since it gives an organization upper hand over its rivals in the worldwide market. Imprints and Spencer contenders are contended to be increasingly evolved in the use of innovation (Rayner, 2008). This can be seen from the way that the organization presented internet shopping and unwaveringness cards after their significant rivals. This can adversy affect the entity’s serious position and it’s a high time the organization began utilizing the most recent innovation in their deals and creation process. Lawful Factors The lawful condition in the UK is good

Top Arguement Essay Topics Guide!

Top Arguement Essay Topics Guide! Understanding how to compose a strong argumentative paper can help you advance your very own argumentative thinking. It's important to understand that essay topics are just basic ideas that leave you pondering a notion that might be a huge deal to another person. Getting in a position to compose a strong argument can help you succeed in society. The point is that you would like to convince the reader your argument is the perfect one, and that means you'll absolutely want to choose a topic that you're passionate about and something which you will become excited about researching and writing. Prior exposure or knowledge about a specific subject provides better hindsight which could bring much better arguments on the issue. The very first portion of making this kind of argument is normally establishing that we have a tendency to care about and sympathize with different humans. Vital Pieces of Arguement Essay Topics It's possible to observe a list of 25 topics you can pick from the one which best fits your assignment. Quite frequently, the very best topic is one which you truly care about, but you also will need to get ready to research it. The very best topic for an essay is the one that you want to know more about, because if you prefer to pic you may research it well and make an excellent conclusion. There are many intriguing topics that could be become a persuasive essay if you take the opportunity to consider about doing it. It's not sufficient to settle on a topic which everybody agrees on. Last, you most likely want to choose a topic that's interesting to you and that you care about. Researching the topic will permit you to find out more about what fascinates you, and should you pick something you truly like, writing the essay will be more enjoyable. There are a few great topics to take into consideration when picking a topic for your argumentative essay. The Advantages of Arguement Essay Topics In the end, you also have to have the ability to talk about either side of the argument to provide a rounded essay. It's important to select debatable argumentative essay topics since you need opposing points you could counter to your own points. Even when you're stating your perspective, make sure you do not come off as biased. All of the principal points ought to be concisely mentioned in the preview. You may find there's a compelling argument for learning another language after all! The conclusion provides the general verdict of the argument. Such a paragraph might incorporate a succinct overview of the ideas to be discussed in body of the paper along with other information related to your paper's argument. The introductory paragraph is perhaps the most essential paragraph in the essay since it's the very first and possibly last opportunity to produce an effect on the reader. A History of Arguement Essay Topics Refuted You may continue to keep your argumentative essays for your upcoming job portfolio in case they're highly graded. If you're struggling, you always have the option to get help by employing an essay writing service such as ours. When you have knowledge, then you've got the important thing. There's a remarkable solution to your issue! Students ought to be permitted to pray in school. They should be careful about posting on social media. They should not ha ve to wear uniforms. They should not have to wear school uniforms because they limit students' ability to express their individuality. Arguement Essay Topics - Dead or Alive? Occasionally it's easiest to begin at the start and compose the introduction first. At the conclusion of these list, you will discover links to a range of argumentative paragraphs and essays. A primary point is the aim of the human body paragraph. Also, a whole revision is essential at the close of the endeavor. Persuasive essays are a really good method to encourage the reader to check at a particular topic in a different light. The introduction should offer general information which will be included in the short article. Your thesis needs to be relevant so the short article can use a structure that's flexible in order to fit in the shoes of the readers. Since you may see, there's a plethora of different argumentative paper titles it's possible to utilize.

The Work of Leonardo da Vinci Essay examples - 655 Words

Grasping the full understanding of science and perfection in creative art are the two ultimate goals that mankind had been striving for ever since these two aspects became an important part of society. Many had aimed for it but none succeeded. Most of those who attempted to obtain this Holy Grail failed but some were able to conquer many fields. Leonardo da Vinci is a perfect example of those â€Å"Universal Geniuses.† Leonardo was one of the few who achieved major success in both art and sciences including portrait painting, conceptual engineering, anatomy, and many more. Leonardo was born in 1452 in the village of Vinci near Florence, Italy. With him being born into a family of highly respected lawyers, it is said that Leonardo†¦show more content†¦The word â€Å"sfumato† came from the Italian word â€Å"fumo† which means smoke. Leonardo used this word to name the technique because of the unique smoky background in the paintings that the method was applied to. At the age of 38, Leonardo started to conduct extensive studies on the human eyes and it was also his early studies on optics that led him to pursue the field of anatomy. Being a successful artist earned him the right to dissect human corpses at various hospitals in Florence as well as Milan. With this advantage, Leonardo became the first anatomist to create anatomical portraits of the human body. His illustrations of human’s as well as other animals’ anatomy and physiology showed not only the appearance but also the functions of the parts that were illustrated. Most if not all of his sketches were incredibly accurate and identical to the ones that scientists use today. To believe that the idea of a flying machine was invented (at least conceptually) before the Wrights’ flight in the early 1900s is really hard for most people, but it’s true. Conceptual engineering is also a specialty of Leonardo. In several thousands of pages of what is lef t from a much larger series of his work was filled with sketches for everything from a flying machine to movable bridges and even churches! In these drawing he carefullyShow MoreRelatedLeonardo Da Vinci s Work1126 Words   |  5 PagesLeonardo da Vinci Born in 1452 is one of the most fascinating personalities in the history of Western art. Prepared in Florence as a painter and artist in the workshop of Andrea Del Verrocchio (1435–1488), Leonardo is additionally celebrated for his investigative commitments. His interest and voracious strive after information never left him. He was always observing, experimenting, and inventing, and drawing was, for him, a way for recording his investigation of nature. Albeit finished works byRead MoreThe Life and Work of Leonardo da Vinci Essay597 Words   |  3 PagesLeonardo da Vinci was born on April 15th, 1452 in Vinci, Italy (which is just outside of Florence). Da Vinci was an illegitimate son of a twenty-five year old notary, Ser Pie ro, and a peasant girl, Caterina. Leonardo’s father took custody of him a short time after birth. His mother, however, married someone else and moved. They kept having children, but not with each other. Sooner or later, Leonardo da Vinci had seventeen half brothers and sisters. While Leonardo was growing up in his father’s homeRead MoreEssay about Life and Work of Leonardo da Vinci1111 Words   |  5 PagesLife and Work of Leonardo da Vinci Leonardo da Vinci had a powerful mind and was a very curious and daring boy. Leonardo was so curious about flying, he jumped off a barn with wings that he made by himself. Leonardo loved nature and exploring. He would also like to draw geometrical shapes. Leonardo da Vinci was born in 1452 in Vinci, Italy. Vinci was a farming community with hillsides, growing grapes, fruit trees and olives. His mother was a peasant woman and his father was a notary. HeRead MoreBiography of Leonardo Vinci880 Words   |  4 Pages Leonardo Da Vinci was born on April 15th, 1452 in Vinci, Italy, and died May 2nd, 1519 in Amboise, France (Abbagnano). Leonardo Da Vinci once said, â€Å"I can carry out a sculpture in marble, bronze, or clay; and in painting I can do everything it is possible to do† (Lester, 63). Leonardo was an exceptionally talented artist and everyone recognized this, including himself. To be the greatest does not just mean being the most well known or to have the best quality of work. To be the greatest artist meansRead MoreThe Great Artists And Inventors During The 15th And 16th Century1263 Words   |  6 Pagesmany great artists and inventors during the 15th and 16th century, but none of them are not as great or as known as Leo nardo Da Vinci. Leonardo Da Vinci’s intelligence allowed him to create and invent things that none of the other inventors could make or even think of. Da Vinci painted some of the most magnificent and priceless paintings such as the Mona Lisa and The Last Supper. Da Vinci was also an inventor; he would write down all of his ideas and test some of the out. Some of these inventions playRead MoreLeonardo Da Vinci : A Renaissance Man1112 Words   |  5 PagesLeonardo da Vinci was a painter, sculptor, architect, inventor, and military engineer which is the perfect example of a â€Å"Renaissance man.† With a curious mind, da Vinci studied the laws of science and nature, which greatly informed his work. His ideas and body of work have influenced countless artists and made da Vinci a great influence of the Italian Renaissance. Leonardo da Vinci was born on April 15, 1452, near the village of Vinci about 25 miles west of Florence. He was the illegitimate sonRead MoreLeonardo Da Vinci s The Last Supper And Mona Lisa1030 Words   |  5 Pagescom, the article about the writer, mathematician, inventor, and artist Leonardo da Vinci states that, â€Å"Leonardo da Vinci was a leading artist ad intellectual of the Italian Renaissance who’s known for his enduring works â€Å"The Last Supper† and â€Å"Mona Lisa† †. Leonardo da Vinci was born in Vinci, Italy on April 15, 1452. He was born out of wedlock being raised by his father Ser Piero along with his stepmothers. Leonardo da Vinci was into the laws of science and nature, which played a major role withRead MoreAnalysis of Da Vincis Work as Being Reflective and Definitive of the Renaissance Period948 Words   |  4 PagesLeonardo Da Vinci and the Renaissance Period Objective The objective of this work examines the how Leonardo Da Vincis work is reflective and definitive of the Renaissance period and as well, describes some of Da Vincis art. This work will discuss the use of line, form, color, texture, and materials as found within one of his works and will state reasons this time period was chosen to examine in this work and why it is found to be appealing. Introduction Leonardo Da Vince was born April 15,Read MoreLeonardo Da Vinci : The Mona Lisa And The Last Supper1376 Words   |  6 PagesLeonardo Da Vinci Leonardo Da Vinci happened to be a painter, architect, inventor, and student of pretty much all things scientific. He happened to cross so many disciplines he epitomized the name of  ¨Renaissance man. ¨ If you ask people about him, most people will recognize him for his art, especially two paintings that are remaining as the worlds most admired and most famous, The Mona Lisa and the Last Supper. A fun fact about Leonardo Da Vinci is that he was self-taught. He also had dozens ofRead MoreLeonardo Da Vinci, the Epitome of the Italian Renaissance Essay792 Words   |  4 Pagesbest artists in the world and for creating the some of the world’s most treasured art. Leonardo da Vinci, possibly one of the greatest painters in the world, was born in Florence and lived his adulthood in Florence, the essence and heart of the Italian Renaissance. Leonardo da Vinci virtually changed the world and the Italian Renaissance by greatly influencing it with his fresh and unique ideas. Leonardo da Vinci, one of the most famous and acclaimed painters of all times was more than a painter. He

My Personal Code Of Ethic - 969 Words

My Personal Code of Ethic Personal ethic is what a person believes about morality and right and wrong. Ethic should and can give real and practical guidance to our lives: gives our best rational interests and without sacrificing others. My family, friends, and education have played profound roles in the development of my personal ethic: conscience, personal integrity, responsibility, and egalitarianism. Additionally, these influences approaches to determining what conduct is consistent with these key values. Before I was in elementary school, I was living with my grandparents because of my parents’ work. My grandmother often sent the food to the homeless people, even sometimes they wanted to defraud her money, but she still kept sending the food to them. Likewise, she always taught me to help the poor, the disabled and people who need help, also not hurting others, either in psychological or physiological. My grandmother never went to school, she even does not know how to writ e her name, but the only thing she has is the conscience. Conscience is a human ability to distinguish right from wrong. Due to the influence of conscience, when you do something wrong, you will feel remorse. It can also be seen in the human conscience to distinguish right and wrong when, as a determination reference values. Through her action, it reminds me that what I had learned in ethics course- Kantianism. Kant says, requires that one possess a good will, the good will is the only unconditionalShow MoreRelatedMy Personal Code Of Ethics807 Words   |  4 Pagesassignments. At the start of the semester, the first assignment was a one page paper which described our position on our personal code of ethics. The paper was written in the first person and was to follow a clear line of reasoning, and comply with APA 6th edition grammar and style rules. At the end of the semester we were to, once again, write a paper on our personal code of ethics so that we could see our maturation in knowledge and values in contrast to the beginning of the course. We were also assignedRead MoreMy Personal Code Of Ethics1487 Words   |  6 Pagesin savings than I ever would have had I been trying to save on my own. Since I am so happy with what Digit has done for me, I thought I’d share it with you, even though it doesn’t fit squarely in my niche. However, I figure we all want to save money, so I think you’d all be interested in what Digit has to offer. Affiliate Disclaimer: You will find a few links to Digit throughout this review. According to my personal Code of Ethics and in order to comply with FTC Compliance Standards, if the linkRead MoreMy Personal Code Of Ethics Essay1845 Words   |  8 PagesA. My Personal Code of Ethics 1. Core Values I am an Accounting student at the University of Baltimore. I have a list of core values in my mind, and I try to follow these values every day. When I make decisions in my life, I look at these values to make sure my decisions align with my values. My top three core values are career, family and friends, and personal growth. Within each core value, there are other values that I like to consider in my daily life. My first core value is career. I movedRead More My Personal Code of Ethics Essay2658 Words   |  11 Pagesmyself to the code and values that I am about to describe. As a person I have vast life experiences that have affected who I am and what I believe in. As a Public Relations professional it seems that our industry is often under ridicule for being unethical and known as spin doctors. As an ethical student and person I consider these key values as guiding stones to my applied ethical choices. Family, friends, school and religion have all made me the person I am today and influence my ethical choicesRead MoreThe Code Of Ethics And Values1086 Words   |  5 Pages Each individual has a code of ethics which helps to establish morals. Morals play an important part when it comes to determining what is right and wrong. You should also have core values. I think the most important value to have is integrity. Integrity means to be honest in everything you do and to have high morals. I wi ll be honest, sincere, and reliable. Another important value to have is to be caring. Each and every day, I will be considerate and help those that need it. Being caring means havingRead MoreMy Personal Values: Professional Ethics Are the Foundation of Social Work1798 Words   |  7 PagesA career in Social Work requires conviction to personal values that reflect and uphold the National Association of Social Workers (NASW) Code of Ethics. Professional ethics are the foundation of social work, as the trade has an innate obligation to endorse ethical principles and basic values to advocate for the wellness of others. The core values adopted by all social workers, as distinguished by NASW, are service, social justice, dignity and worth of the person, importance of human relationshipsRead MoreEnron Case : The Smartest Guys Of The Room1149 Words   |  5 Pageshaving a personal ethical code of their own to follow so they could have avoided the influence of corruption. In view creating a personal code of ethics one must consider the aspect of relationship, honesty and integrity, work ethic, transparency and disclosure of information, and fairness. In a relationship of any kind, I demonstrate respect, patience, loyalty, and trustworthiness. It is imperative to produce and maintain these characteristics. The foundation of my personal code of ethicsRead MoreCode of Ethics and The IT Field Essay examples973 Words   |  4 Pagesis non-existent, and professionalism does not exist. A Code of Ethics are what guides the behavior of an organization, and it guides the quality that the organization will live by. When I served in the Army for 21 years I lived by a set of values that guided me each and every day, and these values laid the foundation not just for myself but for all soldiers to live by. The values of Loyalty, Duty, Self-Respect, Honor, Integrity and personal Courage are what guides the professionalism of our fightingRead MorePersonal Ethics Paper883 Words   |  4 PagesPersonal Ethics Paper Fernando De La Peà ±a Llaca CMGT/530 April 11, 2011 Thomas Poole Personal Ethics Paper Ethics plays a big role in my life and also in my company, skip ethics in any situation can means a shortcut, a shortcut to a dead-end. Ethics is the way the morale and values prevail and using ethics in life brings big rewards. Because I am beginning a new stage in my life, especially in my academic life taking a master’s degree at University of Phoenix there is no difference; ethicsRead MoreThe Ethics Of A Code Of Ethics1648 Words   |  7 Pagesmajor stakeholders can be proud of, codes of ethics are created as a set of guidelines for every involved stakeholder to follow and adhere to. In his conclusion (Lambert, 2009) states that the development and subsequent implementation of a code of ethics is a critical part of establishing a value system within the commercial crime prevention discipline. He further goes on to say that, as a value system, the success of this endeavor lies not in whether the code makes staff behave, but rather more

Fruit Juice Brands Fighting Shrinking Market

Question: Discuss about the Fruit Juice Brands Fighting for Shrinking Market. Answer: Introduction Boost Juice is an Australian based company which was founded by Janine Allis in the year 2000. The company provides fruit and vegetable juices and smoothies through its exclusive retail outlets. The company has achieved over $ 2 billion global sales since its foundation and has established its market with 350 stores in seventeen countries. The vision of the company is: Every customer will leave a Boost Juice Bar feeling just that little bit better (Boost Juice, 2017). The company was started with the idea to provide fresh juices and smoothies to the customers because Australia did not have any juice bar in the country till 1999 (Boost Juice, 2017). The brand was incepted to provide an option of healthy food the customers so that they can lead a healthy and balanced lifestyle and enjoy a unique experience of Boost Juice Bar (Dias, 2016). Boost Juice provides products which have nutritional values and have health benefits for the customers. The company uses fresh fruits and vegetables to make smoothies and juices. It has a wide product range of juices and smoothies, which have been categorized as boosters, calories counters for the people who health conscious, boost snacks, protein and energy juices and fresh juice bars. The Australians have become more conscious about their health and prefer to have healthy food over the fast food and junk food. This concept has been very well grasped by the company by introducing the right product for the consumers. Boost Juice provides a range of products which are made up using the ingredients fresh fruits and vegetables. It provides low fat smoothies, boosters, juices, crushes, skinny smoothies, super smoothies, indulgence smoothies and customized juice as per the choice of the customer (Boost Juice, 2017). The company provides a variety of juices which includes two five juice, wild berry juice, energizer juice and immunity juice. The complete range of juices provides a healthier lifestyle to the customers. Two and five juice is made up of two oranges, three carrots, one apple, and one piece of celery and beetroot with vita booster. Wild berry juice consists of the ingredients freshly juiced pineapple, raspberries, apple, blueberries and strawberries with a booster. Energiser juice comprises of ingredients freshly squeezed orange, banana and strawberries with an energizer booster. Immunity juice is prepared from the ingredients freshly juices watermelon and orange and strawberries with immunity booster (Boost Juice, 2012). The ingredients of the juices ensure a healthy and balanced life for the customers. The fresh Boost Juice provides a great consumer experience by providing an alternative of healthy fast food product. The juices are prepared under the supervision of nutritionist to ensure the quality and provide fat free juices to the health conscious consumers (Boost Juice, 2012). Boost Juice Bars have attracted a large audience and supported the growth of the company by establishing its retails stores in the country. The new and innovative concept of Juice Bars captured the attention of the consumer because of the product demand in the market (Boost Juice, 2012). Need, Consumer Perception and Motivation Australians have become more health conscious due to increasing obesity and other diseases (Pacific Magazines, 2013).They have started preferring fresh juices over sugared drinks to safeguard their health and look better (Jasper, 2014). This has increased the demand for the fresh juices and other healthy food items in the market. The findings of the market survey revealed that around 1.8 million Australians preferred to have juice bars over other sugared drinks in the year 2016 (Australian Food News, 2016). These people look for the drinks which provide nutrients to their body, and boost their energy. The consumers have started avoiding caffeine products and often look for food items which have the appropriate amount of calories (Australian Food News, 2016). The rising diseases have created a need for the product and the changing perception of the consumers has created a demand for the product in the market. The consumers are now motivated towards healthier drinks due to rising diseases in Australia. The targeted customers of Boost Juice are the young teenagers who are very conscious about their health to look better and stay fit (Boost Juice, 2012). The young generation between the ages 13 to 19 has switched their preferences to healthy juices over pizzas and hot chips. The increasing awareness among the youth, which is generally from the education in school concerning the rising obesity and other diseases due to intake of junk food, has also motivated the youth to adopt a healthier lifestyle by including fruit and vegetable juices in their diet (Mason, 2015). Discussion and Analysis The report would now discuss the factors that influence the consumer behavior and their decision making process to buy the Boost Juice Bars. Around 25 percent of the countrys children population suffers from overweight and obesity. The countrys obesity levels have gone beyond the level of America (AIHW, 2017). Around five million of the Australian population is obese and the reason for the obesity has been evaluated as the diet structure of Australians (MacBean, 2014). The major composition of an average diet of an Australian is sugar and fat. The advertising of the junk food influences the minds of children to purchase unhealthy food from the market. Overweight and obesity leads to various diseases such as cardiovascular disease, diabetes and cancer. With the rising obesity, the risk of these diseases also increases and the people are unable to manage their chronic diseases (AIHW, 2017). Overweight and obesity are one of the great concerns for the Australian government. The Australian government has taken initiatives to create awareness among the consumers to switch to a healthier lifestyle and stay fit. According to the Professor Moodie, there is an urgent need to regulate the fast food industry of Australia and put an end to the rigorous advertising to the children (MacBean, 2014). The increasing health awareness by the Australian government and regulation of advertising of junk food by the government has created the need for a healthy food product which could attract the consumer. The government is also planning to impose sugar tax on the soft drinks and other sugared drinks (National Cancer Control Policy, 2017). The health awareness programs by governments are likely to affect the decision making process of the consumers. The government control and regulation has compelled schools and colleges to create health awareness among the children through education and programs (AIHW, 2017). The target segment of the Boost Juice Bars are the teenagers, whose decision making process is likely to be influenced by the school education. The children studying in schools and colleges suffer mostly from the problem of overweight and obesity. The education and health campaigns are likely to influence their decision making process of purchasing food products. Consumer Perception Increasing health awareness campaigns has changed the consumer perception With the rising health campaigns and initiatives by the government, the consumers have become conscious about their health and diseases. The consumers have started preferring the healthy food products over fat and sugared food products. A beverage survey was conducted to determine the nutrition value of the food items and the Boost Juice Bars were found to be the healthiest food products with high nutrition value. The products such as Coca cola, Lipton ice tea and Red Bull were revealed as the least nutritious food products (Cormack, 2016). The health awareness campaigns have influenced to minds of consumers to adopt a healthier lifestyle. The people have reduced the consumption of soft drinks and other sugared drinks in Australia. Approximately 6.6 million of the consumers were reported to purchase the packaged sugared drinks and the figure has reduced to 5.3 million in the year 2016 (Roy Morgan Research, 2016). The figures reveal that the perception of consumers has changed regarding the soft drinks and other sugared drinks. They have become more knowledgeable and concerned about their health from the increasing health awareness programs by the government. The changing perception of the consumer ultimately affects their decision making process of purchasing the food products. The consumers perceive the sugared drinks as the least nutritious food products and are switching towards fresh juices. Their changing perception influences them to buy drinks which are good for their health and have low amount of caffeine in them (Roy Morgan Research, 2016). The teenagers are most likely to be influenced by the changing perceptions because they are very concerned about their looks. They have prefer to have fresh juices for their breakfasts instead of sugared or caffeine drinks (Mason, 2015). Motivation Increasing health awareness campaigns has motivated to adopt a healthier lifestyle Motivation is another factor that influences the decision making process of a consumer. With the rising health diseases caused by overweight and obesity, the consumers are switching a healthier lifestyle comprising of nutritious diet. The rising diseases such as diabetes, cancer and cardiovascular diseases have alarmed the government of Australia to take measures and actions (National Cancer Control Policy, 2017). This has motivated the consumer to switch to a healthier lifestyle by consuming fresh fruit juices. The decreasing sales of packaged drinks show the reduction of consumption of unhealthy food product (Parker, 2016). The health awareness campaigns have motivated the teenagers to adopt a healthier lifestyle. The teenagers are very much concerned about their looks and are therefore, motivated to buy fresh fruit and vegetable juices to live a healthier lifestyle. Recommendations Boost Juice has successfully established its market through right product, price, place and promotion strategy. The company launched the product at the right time when it was absolutely necessary to introduce fresh fruit and vegetable juices into the market. The changing consumer behavior was the reason to introduce the product. The company has very well utilized the product strategy to establish its brand in the market by providing unique consumer experience. The CEO of the company Janine Allis has very well captured the requirement of the customer and works on a simple strategy of never lying to the customer (Mills, 2011). Though, Boost Juice has successfully established its own market by giving the customer what he wants, but the companys sales decline during the winter season. The customers prefer drinking something hot during the winter season and therefore, they are not attracted towards the Boost Juice Bars. This adversely affects the sales of the company and the company may also incur revenue loss. Therefore, the company needs to strategically introduce new product for the winter season in order to retain its customers. Boost Juice has limited its portfolio to fruit and vegetable juices and it has an opportunity to expand its portfolio by introducing new product in the market. The new product would also focus on providing healthier lifestyle to the customers. The product range would be specifically designed for the winter season to increase the sales revenue of winter season by attracting the customers. The idea is to provide healthier drinks to the customers during the winter season by following the love philosophy of Janine Allis. People tend to prefer hot drinks during the winter season. The studies have proved that consuming hot drinks in winters is more beneficial than cold drinks and help to improve our health (Fleming, 2014). The new product introduced should be beneficial to the customers and encourage a healthier lifestyle. From this analysis, few products have been suggested for the winter season. Marketing Mix: Product Mulled Cranberry Cider, Lemonade Raspberry and Pumpkin Latte are the three products that would be launched in the winter season with the goal to provide healthy drinks to the customers. These drinks are warm and prepared from fruits, vegetables and spices which are necessary to support the immune system of the body. Mulled cranberry cider is prepared from the ingredients cranberry juice, oranges, honey, cloves, cinnamon sticks, dried cranberries and vanilla extract (All Recipes, 2017). The hot drink is 100 percent fat free and has a great nutritious value. Honey helps to prevent cancer and cardiovascular diseases through its antioxidants and flavonoids content. It also controls gastrointestinal disorders and helps to reduce ulcers through its anti-bacterial and anti-fungal properties. It is a natural source of energy and is a great energy booster. It also provides relief during cough and cold (Herrington, 2012). Another ingredient cloves has number of health benefits such as fighting against cancer and controlling diabetes (Organic Facts, 2017). Its antimicrobial properties help in digestion and preserve the quality of bone (Organic Facts, 2017). Further, cinnamon has great medicinal properties and is used as an antioxidant to protect the body. Its anti-inflammatory properties support immunity s ystem and help to fight infections and diseases (Leech, 2017). Mulled cranberry cider would prove to be a great product for winters and would encourage healthier lifestyle. Lemonade Raspberry - Hot Drink Mix Lemonade raspberry would be prepared from the ingredients lemonade mix, raspberry and tea mix (Taste of Home, 2017). The drink has numerous health benefits for the adults. Its antioxidant property offers great health benefits. It is a great source of vitamins, fiber and ellagic acid. The drink helps to fight against cancer. The drink also helps to reduce weight of the body through its antioxidant property (Organic Facts, 2017). Pumpkin lattes would be prepared from different spices cinnamon, ginger, nutmeg and allspice (Mikuta, 2017). The drink is one of the healthiest drinks and develops immunity to fight cancer, helps to reduce blood pressure, acts as an anti-inflammatory and supports digestion (Mikuta, 2017). Pumpkin helps to improve eye sight, reduces weight and blood pressure by supporting the immune system of the body (Mikuta, 2017). It is a warm and healthy drink which would motivate people to live a healthier life. Marketing Mix: Promotion Boost Juice has already attracted the youngsters through its great range of juices and smoothies. For the winters, the target audience would comprise of old people, who suffer from the problem of obesity, cancer and heart diseases. The drinks have been prepared especially for this target audience. Therefore, the promotional activities would have to be created so that the old people are inclined to buy these drinks. Implications The introduction of the product in the market would attract the old people who consistently look for healthier food choices. From the study and analysis, it has been concluded that Australians are suffering from the problem of overweight and obesity and this has become one of the great concerns for the government because obesity leads to diseases such as cancer and heart diseases. The government is taking initiatives to increase health awareness among the Australians. Boost juice would benefit from the government campaigns and initiatives to promote healthier lifestyle. The people are likely to be affected by the government activities and become more health conscious. The rising obesity has already alarmed the users to switch to juices and other healthier drinks. The people largely suffer from the problems of cancer, high blood pressure, cardiovascular diseases and other diseases (Baker IDI, 2012). Approximately 1.7 million people suffer from the disease of diabetes in Australia. The suggested hot drinks would attract large audience from this segment and would increase the sales in winter (Diabetes Australia, 2015). Conclusion The report has successfully discussed and analyzed the consumer behavior for the brand Boost Juice. Boost Juice offers the customer a healthier lifestyle through its innovative products such as Boost Juice Bars, Protein and Energy Juices, Calorie Counters and others. The brand has successfully established its market by understanding the need and requirement of the customer. A customers decision making process is affected by many factors such as personality, need, motivation, perception and others. The factors influencing consumer behavior were identified as need, consumer perception and motivation. The rising obesity and diseases in Australia created a need for the product in the minds of consumers. People started to look for healthy food choices to maintain their health. The next factor was changing consumer perception. The consumers perception began to change regarding the junk food and sugared drinks because of rising overweight and diseases such as diabetes. The people started pr eferring health drinks such as juices and began to avoid sugared drinks which have been found to be least nutritious. Further, the people were motivated by the health campaign organized by government. The report suggests ways to improve marketing strategies using product and promotion of marketing mix. Introduction of three hot drinks which have been prepared from nutritious ingredients would attract the old people who suffer from heart and sugar diseases. References AIHW. (2017). Overweight and obesity. Australian Institute of Health and Welfare. Retrieved from: https://www.aihw.gov.au/overweight-and-obesity/ All Recipes. (2017). Mulled Cranberry Cider. All Recipes. Retrieved from: https://allrecipes.com/recipe/24298/mulled-cranberry-cider/ Australian Food News. (2016). Packaged fruit juice brands downward shift in mature market. Australian Food News: Thought For Food. Retrieved from: https://www.ausfoodnews.com.au/2016/11/02/packaged-fruit-juice-brands-downward-shift-in-mature-market.html Baker IDI. (2012). Diabetes: the silent pandemic and its impact on Australia. Baker IDI. Retrieved from: https://static.diabetesaustralia.com.au/s/fileassets/diabetes-australia/e7282521-472b-4313-b18e-be84c3d5d907.pdf Boost Juice. (2012). Boost Study Kit. Boost Juice. Retrieved from: https://www.boostjuice.com.au/wp-content/uploads/2011/08/A4173_BBB_Study-Kit_2012_v1.pdf Cormack, L. (2016). How nutrition in on-the-go drinks from Boost Juice, Nudie and McDonalds compares. The Sydney Morning Herald. Retrieved from: https://www.smh.com.au/business/consumer-affairs/how-nutrition-in-onthego-drinks-from-boost-juice-nudie-and-mcdonalds-compares-20160907-graq9o.html Diabetes Australia. (2015). Diabetes in Australia. Diabetes Australia. Retrieved from: https://www.diabetesaustralia.com.au/diabetes-in-australia Dias, D. (2016). How to succeed in retail: Four tips from Boost Juice chairman Jeff Allis. Smart Company. Retrieved from: https://www.smartcompany.com.au/industries/retail/73781-how-to-succeed-in-retail-four-tips-from-boost-juice-ceo-jeff-allis/ Fleming, A. (2014). A little warmth goes a long way the science of hot drinks. The Guardian. Retrieved from: https://www.theguardian.com/lifeandstyle/wordofmouth/2014/oct/28/hot-drinks-science-tasting-notes Herrington, D. (2012). 10 Health Benefits of Honey. Care2. Retrieved from: https://www.care2.com/greenliving/10-health-benefits-of-honey.html Jasper, C. (2014). Consumer concern over sugar driving down Australian fruit juice sales. ABC News. Retrieved from: https://www.abc.net.au/news/rural/rural-news/2014-11-07/nrn-fruit-juice-sales/5873918 Leech, J. (2017). 10 Evidence-Based Health Benefits of Cinnamon. Authority Nutrition. Retrieved from: https://authoritynutrition.com/10-proven-benefits-of-cinnamon/ MacBean, N. (2014). Australian obesity rates climbing faster than anywhere else in the world, study shows. ABC News. Retrieved from: https://www.abc.net.au/news/2014-05-29/australian-obesity-rates-climbing-fastest-in-the-world/5485724 Mason, M. (2015). How green smoothies and kale became cooler than Maccas. News. Retrieved from: https://www.news.com.au/news/how-green-smoothies-and-kale-became-cooler-than-maccas/news-story/1227555922922 Mikuta, K. (2017). 5 Hot Drinks that Will Keep You Healthy This Winter. Retrieved from: https://www.cleaneatingmag.com/slideshow/5-hot-drinks-that-will-keep-you-healthy-this-winter/5/ Mills, K. (2011). Smooth operator. AFR Weekend. Retrieved from: https://www.afr.com/business/smooth-operator-20110209-jzbum National Cancer Control Policy. (2017). Position statement Sugar-sweetened beverages. National Cancer Control Policy. Retrieved from: https://wiki.cancer.org.au/policy/Position_statement_-_Sugar-sweetened_beverages Organic Facts. (2017). Health Benefits Of Cloves. Organic Facts. Retrieved from: https://www.organicfacts.net/health-benefits/herbs-and-spices/health-benefits-of-cloves.html Pacific Magazines. (2013). Australias new wave of health wellbeing trends revealed. Seven West Media. Retrieved from: https://www.sevenwestmedia.com.au/docs/default-source/business-unit-news/australia's-2013-health-report.pdf?sfvrsn=2 Parker, G. (2016). How Australians Really Consumer Soft Drinks. Australian Beverages. Retrieved from: 1. https://australianbeverages.org/australians-consume-soft-drink/ Roy Morgan Research (2016). Fruit juice brands fighting for shrinking market (except for trend-buster Nudie). Roy Morgan Research. Retrieved from: https://www.roymorgan.com.au/findings/7023-fruit-juice-brands-fighting-for-shrinking-market-except-nudie-201610250954 Taste of Home. (2017). Hot Raspberry-Lemonade Drink Mix. Taste of Home. Retrieved from: https://www.tasteofhome.com/recipes/hot-raspberry-lemonade-drink-mix